Just as an experiment, a friend of mine subscribe to ten different
opt-in e-mail marketing lists to see which ones are effective. Many
websites and online businesses have resorted to sending promotional
materials to people who have subscrembed to them in an effort to boost
their sales or traffic. Opt-in email marketing sends newsletters,
catalogs updates and many more promotional materials to website visitors
who have agreed to be updated whether monthly, weekly or semiannually.
Through e-mail, an internet user that is on the list will receive
their updates through email. If a promotional material piques their
interest they will go to the site to learn more or to purchase outright.
For the website operators or owners, this is a chance to remind their
list of their existence and parlor their wares. With the numerous sites
in the internet that offers the same products or services in one way or
the other, the competition can get pretty tight and it is easy to be
forgotten.
Back to my experimenting friend, he tried to find out which opt-in
marketing strategies grabbed a person into begging for more. Some would
send in very simple fashion, some would very outlandish while there are
some that would just lie in between. The differences could easily be
noticed and some have gotten the idea of an effective opt-in marketing
strategy. He dubbed them effective because he felt like he just couldn�t
wait to go their site and learn more, the more persuasive ones even got
him halfway to reaching for his wallet and to his credit card before he
realized this was only for an experiment.
Many companies and site present their promotional materials in a wide
variety of concepts. Each has their own distinctive style and designs,
but more than the outline and the presentation, the content and the
articles are what keeps the attention of your potential customer locked
on to your opt-in marketing medium. Creativity is the key here.
From talking to many satisfied opt-in list subscribers and forums, I
have learned of what is essential in opt-in marketing and what makes the
subscribers begging for more instead of lining up to unsubscribe.
Keep your promotional materials light, creative and original. Many
people are stressed out as it is. Getting a stuffy business proposal
rather than a light hearted e-mail may just agitate them more. A warm
friendly smile or banter is always more welcome than a serious business
meeting or proposal. While you do want your customers to take you and
your products and services seriously, you also want to show them that
you know how to have fun.
Splash some color in your emails as well as provide some photos and
articles that can be related to you but show good news or good light
hearted images as well. Provide a newsletter or promotional materials
that will keep them in a light mood. Make your materials eye catching
and grabbing that they wont be able to take their eyes of them. Pique
their interests.
Have good content and article, even if it means investing in an
experienced and professional copy writer to write them for you. An
effective copy writer should be able to build trust between you and your
customers. They should be able to establish your credibility in what
they write. It must be informative but not too stuffy. Let go of the
professional jargons and �talk�to your recipients.
A good article and content should be able to outline the benefits of
your product and services and why they need what you are offering. But
do not look to be overeager and too persuasive. It should be able to
entertain as well as lead them to buying from you.
Your promotional materials should be clear. Don�t leave people
guessing. You should lead them to you and not vice versa. Explain to
them what they need to do in a manner that won�t be confusing. Try to
anticipate also what your target client needs. Do your research and
information gathering, many sites will be able to help you with that.
Provide clear and crisp images of what you are offering. If the
people know what you have for them, they are more likely to beg for
more. For example, if you are selling a car, provide them photos but
only enough to encourage them to go to your site for more.
To Your Success
Perzina Munroe
http://www.babydarest.com