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Man Vs. Machine: Get Better Sales by Keeping Marketing Automation Human

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Total visits: 298
Posted on: 5th Dec 2014
Image via Flickr user Peyri HerreraThis is a guest contribution from Veronica Taylor.Marketing automation without a human element is just a robot on autopilot. Before, during and after each automated campaign it is essential for real people to plan, edit and review. When campaigns aren�t working, they need to be tested and updated. Most people think of marketing automation Credits: Man Vs. Machine: Get Better Sales by Keeping Marketing Automation Human

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