Why Presence in Social Media is Imperative to Your Google Rankings and Traffic

By developing a presence on various social media websites and building links from those sites that lead back to your main website, you can elevate your Google rankings. Social marketing has a direct impact on your site's  because when your content is shared in social media, Google counts it as a ranking signal. In addition, if your social media updates contain target keywords, they may appear in the search results when people search for those queries.

Drive More Traffic to Your Site through Social Media Participation.

Not only does social media participation improve your Google rankings, it also helps you drive more targeted traffic to your site. Social media participation enables you to market your products and services and get your content in front of an interested audience. By including links to your content in social media and using clear calls-to-action, you can drive more traffic to your main website. 

How to Make the Most of Social Media Marketing


Social media marketing requires a significant investment of time more so than money. That's why it's important to be cautious about where you focus your efforts. Not all social media sites are necessarily right for your business, so do research to determine where your target audience hangs out and go where your customers are. To maximize the benefits of your social media marketing campaign, make an effort to create genuine connections with your audience and consistently provide them with content that addresses their wants and needs. 
If you would you like to increase traffic to your website and boost its Google rankings with social media marketing but need help devising a strategy, please contact us to set up a free social marketing consultation.


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