Book Review.

Sometimes a book is so helpful that the author doesn't have to say anything about it because readers are saying it for him.
That's the case with today's sponsor, The Executive's Guide to Consultants, from McGraw Hill.

Giants in the service business(which is what we're in folks) are gushing over this book,
including Marshall Goldsmith (author of What Got You Here Won't
Get You There), Alan Weiss (author of Million Dollar
Consulting), Scott Cotherman (Chairman of TBWA subsidiary of
Omnicom), and others. The TAD45 team enthusiastically adds our voices to the chorus:

if you are a PR professional or consultant
working solo or in a small firm, you need to read this book pronto.

It gives you all the ammunition you need to win projects
against bigger agencies.

And if you ever wished you could be a fly on your prospect's walls, so you would know exactly what to
say and do to win the project, here's your chance.

You can order the book at http://guidetoconsultants.com, Amazon, Barnes & Noble, and other online booksellers.

I will see you at the top!