Leads or lost money

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Posted on: 21st May 2014

One topic we don't devote enough time to is Leads or, more specifically, your reaction to those who respond to your marketing.

(True story from Larry)

I was reminded to write about this when I received a response to my Big Ticket Facebook campaign (this is an automated lead service I pay $12 weekly for and is bringing me a ton of leads) that began like this:

"You can take your phony business and shove it up your ......"

When you market any program you will get leads, good ones and not so good.

NEVER NEVER NEVER TAKE RESPONSES PERSONALLY.

Here is the truth about what will happen when you market:

1. You will get good leads who will enroll and bring you great money!

2. You will get people who give phony email addresses, phony names, phony everything.

3. You will get people who will suggest you perform impossible physical acts on yourself, who will creatively insult you and who otherwise are a waste of time.

4. You will get responses from broke people.

5. You will get responses from those who can easily afford what you are offering.

Over the years I have primarily used postcards and magazine ads targeted to my audience. Most responses to these are productive.

With the introduction of our Big Ticket program I am venturing into online marketing - because I know it is an important part of overall marketing - and getting a higher volume of responses and, thus, a higher volume of, well, creative responses.

I get emails from my members showing me ugly responses they sometimes get and telling me, "This is what I get when I market." But I know they get good ones, too, so it's important to remind them all businesses have positive and negative aspects.

Successful people ignore the ugly ones and build on the positive ones.

Although I have to confess I consider the ugly ones 'entertainment' and often send them a reply like this:

"Yours is the third email I received like this and the other two were flat broke. So I'm guessing you are flat broke, too. Sorry you are a loser but thanks for not wasting my time. Best wishes."

Two weeks ago I actually got a reply after sending this and the reply went like this:

"I can't believe you wrote back. Sorry for the insult but I have come across so many scams. Maybe you are different. Send me your website and I'll take another look."

He has now subscrembed to my newsletter and who knows what the future holds.

Leads are our lifeline but they are not a perfect entity; enjoy the good ones and have fun with the, uh, losers.

A little Monday perspective to get you on the way this week.

�......................................

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