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Audio and Video - Why It's a Good Idea To Get It Transcribed
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Posted on: 6th Nov 2013
Video PowerPoints, Audio interviews, how-to screencast demonstrations and webinars are no longer considered "new" in Internet marketing. These communication mediums are very popular and are certainly here to stay.
Even though audio and video are very effective for imparting information, the need for the written word still remains, especially to accompany the audios and videos. I'm talking about transcriptions � the written documentation of what you've recorded visually and/or verbally.
Why should you make the effort and go to the extra expense to have your webinar transcrembed? Here are a few reasons:
1. You will increase the value of your product when you have your audio or video transcrembed. Perhaps your audio interview is free to your listeners, but if they want the transcrembed version, they'll have to pay for it. Or you could offer your product with the audio and transcription for one fee, and without the transcription for a smaller fee. You could also add the written
document as a bonus to your product, or offer it in an upsell.
2. Although audio and video are very popular - more than 1 billion unique users visit YouTube each month - not everyone likes this medium. There are still some people who prefer reading over listening or watching. Maybe they're fast readers and like to go at their own pace rather than be at the mercy of an audio that seems to be going too slow.
Or maybe they are short on time and prefer to skip to the parts that are of particular interest to them � they're used to scanning information online. Some may find themselves daydreaming or becoming distracted and can't follow along very well.
3. There are times when people can't listen, no matter how informative your webinar is. The timing may not fit into their schedule - people are so busy with work, chores, kids, civic duties, etc. If you lose them, you lose your chance to impart your knowledge, promote your brand, make a sale, or whatever your reason for doing the webinar.
Similarly, the person might not be in a location where they can turn the volume up (like at work, in a waiting room, while on the bus) and they don't have earphones. After all your hard work of putting on the webinar, you don't want to lose any potential customers. Offering a transcription of your webinar will make these people happy. It shows goodwill on your part.
4. There are still people in parts of the world with slow internet connections and/or limited bandwidth. Watching a video is the exception and not the rule for them. You just can't reach them with audio and video alone. It is great service to give them a written version also.
Doing podcasts, webinars, audio interviews, and videos is great for business. It adds another dimension to your brand, gives your sales page or website more impact and makes lots of people happy who like to listen and watch. Now take it a step further and make everyone satisfied by having your audios transcrembed. It's a good business practice that can affect your bottom line positively.
Life should be fun - enjoy it!
Henning Viljoen.
P.S. Try this unique way to make money, and it won't cost you a dime...
Even though audio and video are very effective for imparting information, the need for the written word still remains, especially to accompany the audios and videos. I'm talking about transcriptions � the written documentation of what you've recorded visually and/or verbally.
Why should you make the effort and go to the extra expense to have your webinar transcrembed? Here are a few reasons:
1. You will increase the value of your product when you have your audio or video transcrembed. Perhaps your audio interview is free to your listeners, but if they want the transcrembed version, they'll have to pay for it. Or you could offer your product with the audio and transcription for one fee, and without the transcription for a smaller fee. You could also add the written
document as a bonus to your product, or offer it in an upsell.
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2. Although audio and video are very popular - more than 1 billion unique users visit YouTube each month - not everyone likes this medium. There are still some people who prefer reading over listening or watching. Maybe they're fast readers and like to go at their own pace rather than be at the mercy of an audio that seems to be going too slow.
Or maybe they are short on time and prefer to skip to the parts that are of particular interest to them � they're used to scanning information online. Some may find themselves daydreaming or becoming distracted and can't follow along very well.
3. There are times when people can't listen, no matter how informative your webinar is. The timing may not fit into their schedule - people are so busy with work, chores, kids, civic duties, etc. If you lose them, you lose your chance to impart your knowledge, promote your brand, make a sale, or whatever your reason for doing the webinar.
Similarly, the person might not be in a location where they can turn the volume up (like at work, in a waiting room, while on the bus) and they don't have earphones. After all your hard work of putting on the webinar, you don't want to lose any potential customers. Offering a transcription of your webinar will make these people happy. It shows goodwill on your part.
4. There are still people in parts of the world with slow internet connections and/or limited bandwidth. Watching a video is the exception and not the rule for them. You just can't reach them with audio and video alone. It is great service to give them a written version also.
Doing podcasts, webinars, audio interviews, and videos is great for business. It adds another dimension to your brand, gives your sales page or website more impact and makes lots of people happy who like to listen and watch. Now take it a step further and make everyone satisfied by having your audios transcrembed. It's a good business practice that can affect your bottom line positively.
Life should be fun - enjoy it!
Henning Viljoen.
P.S. Try this unique way to make money, and it won't cost you a dime...
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