Because Facebook has more than 1 billion active users, it is very important for an online business to be able to establish a strong presence on this popular social media site. If you can promote your business through Facebook and reach even just a fraction of it's active users, there is no denying what it's impact on your business will be.
Fans.
Creating a Facebook Fan Page is arguably the best way to promote your business through Facebook and getting lots of �likes� from Facebook fans is undeniably the only way to make your Facebook Page a success.
Facebook users who �like� your page officially become fans, which is also equivalent to having them subscribe to your Page.
Share.
Once subscrembed as a fan, the user can view all the updates, services, offers and any other information related to your page. Because of this, informing people about the activities of your business becomes a lot easier.
Fans can share whatever they see on your Fan Page with their friends, opening up an opportunity for a �word-of-mouth� style of marketing without spending lots of money in the process.
If you have money to spend, you can use Facebook Ads as a way to speed up the process of getting Facebook Fans. However, paying Facebook to promote your page might cost you a lot of money, especially if your niche is a very competitive one.
To solve this problem, you can use another form of social networking platform as a way to boost your Facebook page�s traffic: social bookmarking.
Social Bookmarking.
Because of their nature, Social bookmarking sites are great for getting instant traffic. In essence, a social bookmarking site is just a place where you will find links to websites that offer article readings or news.
For example, if I read an article about social media that I found really interesting, I can post the link to that article on a social bookmarking site where other people can read and comment on it. A lot of people visit social bookmarking sites to look for the latest news and articles so it is a great venue to promote your Facebook Page.
How To.
So, how do you use social bookmarking sites to get instant Facebook Fans? Simply create a great article with a very catchy title, post it on your website or on any other article directory, and submit it to a social bookmarking website.
Remember, you should add a link from that article pointing to your Facebook Page. That way, your readers can click on that link after reading your article and get the chance to �like� your Facebook Page. In writing an article, be sure that it is very informative and catchy. �How to� lists and �Top Ten� lists are great formats that you can use to write your articles.
For example, if your business is about promoting tools for online marketing, create an article about �The five essential internet marketing tools � or something like that. At the end of the article, write a phrase that says something like �If you want to know more about these tools , visit my Facebook Page here ��.
Don�t forget to include a link pointing towards your Facebook Page at the end of your article to make the most out of your social bookmarking campaign.
You might not believe it, but a well-written article can really bring in people from social bookmarking websites straight to your Facebook Fan Page.
Life should be fun - enjoy it!
Henning Viljoen.
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