As an internet marketer, building your presence around a popular social media site such as Facebook is one of the best decisions that you can make for your online business.

Remember, Facebook has more than a billion active users that exchange billions of objects such as web links, blog posts, stories, photographs and videos every month.
If you are able to build a strong web presence on Facebook through Facebook Fan Pages, the amount of traffic that you can generate for your business will probably spell the difference between failure and your success.
Create Page.
Creating a Facebook Fan Page is easy. After logging into your Facebook account, you are free to create a personal or a business Fan Page as long as you agree with Facebook�s Terms of Use. The tricky thing is how to get people to like your Fan Page after you created it.
You see, a Facebook Page without fans is useless. The main purpose of a Facebook Page is to reach out to the Facebook users so it is very important that you build a strong following of Facebook Fans if you want to succeed.
Getting Fans.

So how do you get a lot of Facebook Fans after you are done creating your first business Fan Page? If you are willing to use money for advertising, the most effective way to get lots of Facebook Fans quickly is through the use of Facebook Ads.
You will notice, every time that you visit a page in Facebook there are small ads placed on the right side of your screen containing information about sponsored stories, personalities and businesses. These ads are administered by Facebook and you can use them as a platform for getting lots of �likes� from random Facebook users.
--------------------------------------------------
--------------------------------------------------
Create Ad.
To do this, just log into your Facebook Page and click the 'Create an ad' link which is usually located on the right side of the page. (IMPORTANT: Be sure that you are logged in to your Facebook Fan Page account and not your personal Facebook account when you do this).
Targeting.
After that, you will be prompted to set the variables for your advertisement such as the target location, target interests, target age group and the like. These variables will determine if your ad will be displayed on a Facebook user�s page or not.
For example, if you set the �age� variable to Above 21, Facebook users under 21 years old will not be able to view your ads. It is important that you set your ad variables to target your most likely buyers. That way, you can make the most out of your paid advertising.
If you are selling baby clothes and you are based in the United States, a good idea would be to set the �geographical location� to U.S. and the �interests� to baby product so that your ads would show up in pages of people who live in the U.S and at the same time are interested in baby products.
Budget.

Once a user sees your ad on his page and clicks on it, he or she will automatically be directed to your Fan Page. Because of this, you can get lots and lots of Facebook 'Likes' in a short amount of time using the Facebook Ads method. You can choose to pay per click or pay per impression and you can limit your daily funds.
Conclusion.
If used wisely, creating a Facebook Ad can not only bring you Facebook Fans but also targeted traffic from users that can become paying customers in the future.
Life should be fun - enjoy it!

Henning Viljoen.
P.S. Learn how to create your online presence intentionally and leverage the best resources available.