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Posted on: 23rd Jan 2014
If you browse the web and come across a promo page offering you a chance to win free running shoes, pizzas or web-enabled mobile phones (or a trip to the Caribbean maybe), how would you react? Very positively, I think.
Chances are, you will be interested in how to get the prize and will go to any length (even taking a bit of your time to register) just to earn a chance to be included in the promo. This is human nature and no one will argue with that.
But if you are an internet marketer looking to get more Facebook Fans, you can use this knowledge as leverage by utilizing an external promo page to promote your own Facebook Fan Page.
Just to make you realize the efficiency of this method, you may get a lot more Facebook 'likes' by paying for basketball shoes to be used as a promo prize than paying for other more expensive methods.
So how do you do this? The approach is so basic that you wouldn�t even consider it very difficult to accomplish on your own. The first step would be to think of a promo that would appeal to your target market and use it as a starting point for your campaign.
For example, if you are in the business of selling running shoes and you want your Facebook Fan Page to get more potential customers, try running a promotional campaign where you are putting up a pair of running shoes as a free prize. Choose a running shoe that is very popular at the moment and run the campaign for at least a month. You can just take a picture of the shoe that you are giving away as a prize and use it as a place to put information on how people can join your promo.
Once you are done creating the ads and banners for your online campaign, post it on your own website or use free press release websites to get your message out to people. Allow at least 1 month of time to syndicate your campaign through the web before even starting the promo. (For example, if you are running your promo during October, start promoting your campaign in September, which is a month earlier than the actual campaign date. This is to make sure that your promo has already reached a lot of potential readers)
Once your promo starts, make sure that people are required to 'like' your Facebook Fan Page before they can be included in the promo. Do not ask for other registration information because this may put off potential Fans. After all, you are only looking to promote your Facebook Page at this stage.
Specifically state that only those people who 'like' your page can be included in the raffle. This will persuade people to like your page even more. Because your promo is running for at least a month, people will be constantly viewing your page during this period. You will have more Facebook fans in the process and more chances to win potential paying customers even after your campaign is over.
You may be surprised at how well this can work, but running promo campaigns is an excellent strategy in getting a lot of Facebook Fans.
Life should be fun - enjoy it!
Henning Viljoen.
Chances are, you will be interested in how to get the prize and will go to any length (even taking a bit of your time to register) just to earn a chance to be included in the promo. This is human nature and no one will argue with that. But if you are an internet marketer looking to get more Facebook Fans, you can use this knowledge as leverage by utilizing an external promo page to promote your own Facebook Fan Page.
Just to make you realize the efficiency of this method, you may get a lot more Facebook 'likes' by paying for basketball shoes to be used as a promo prize than paying for other more expensive methods.
So how do you do this? The approach is so basic that you wouldn�t even consider it very difficult to accomplish on your own. The first step would be to think of a promo that would appeal to your target market and use it as a starting point for your campaign.
For example, if you are in the business of selling running shoes and you want your Facebook Fan Page to get more potential customers, try running a promotional campaign where you are putting up a pair of running shoes as a free prize. Choose a running shoe that is very popular at the moment and run the campaign for at least a month. You can just take a picture of the shoe that you are giving away as a prize and use it as a place to put information on how people can join your promo.
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Once you are done creating the ads and banners for your online campaign, post it on your own website or use free press release websites to get your message out to people. Allow at least 1 month of time to syndicate your campaign through the web before even starting the promo. (For example, if you are running your promo during October, start promoting your campaign in September, which is a month earlier than the actual campaign date. This is to make sure that your promo has already reached a lot of potential readers)
Once your promo starts, make sure that people are required to 'like' your Facebook Fan Page before they can be included in the promo. Do not ask for other registration information because this may put off potential Fans. After all, you are only looking to promote your Facebook Page at this stage.
Specifically state that only those people who 'like' your page can be included in the raffle. This will persuade people to like your page even more. Because your promo is running for at least a month, people will be constantly viewing your page during this period. You will have more Facebook fans in the process and more chances to win potential paying customers even after your campaign is over.
You may be surprised at how well this can work, but running promo campaigns is an excellent strategy in getting a lot of Facebook Fans.
Life should be fun - enjoy it!
Henning Viljoen.
P.S. Learn how to create your online presence intentionally and
leverage the best resources available.
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