Things You Should Know About Content Marketing

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Posted on: 3rd Sep 2014

For those who don't know it yet, content marketing on the internet is an

alternative to advertising. People like to buy things, but don't like the

feeling of someone selling them stuff.

We are inundated with ads on a daily basis and content marketing may

be our reaction to that.

Let's see what others have to say about content marketing.

1. What the Heck is Content Marketing? Slideshare, by Marlies Cohen.

A concise and clear answer to this question.

2. What is content marketing? Content Marketing Association.

"Content marketing is one of the industry's biggest success stories of the decade."

"But what is content marketing and how do you define it?"

The article not only gives a definition of content marketing, but also

covers the elements of successful content marketing.

3. The Content Marketing Revolution. Written by Alexander Jutkowitz,

Harvard Business Review � HBR Blog Network.

"We are, at present, in the midst of a historic transformation for brands

and companies everywhere -- and it centers on content. Nine out of

ten organizations are now marketing with content � that is, going

beyond the traditional sales pitches and instead enhancing brands by

publishing (or passing along) relevant information, ideas, and

entertainment that customers will value."

The article explains the changes brought about by this internet driven

revolution and the new roles companies are adopting.

4. Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current,

Written by Eric Siu, Entrepreneur.

"...staying current means keeping up to date on how the

content-marketing scene shifts on an almost month-to-month basis.

Content marketers are constantly getting better at what they do and

audiences are becoming more discerning."

Tips on how to stay in front of the curve in this fast

changing environment.

5. Why content marketing fails. Rand Fishkin, individual contributor at

Moz. Slideshare.

He explains how content marketing actually works, compared to the

caveman tactics of some businesses.

6. How Etsy Crafts Their Content Marketing Success. By Kylie Jane

Wakefield, NewsCred Blog.

"The site is killing it in the e-commerce space, and it�s not just because

they provide niche goods. Etsy knows how and where to connect with

its audience, which has resulted in an effective and successful content

marketing strategy."

The writer then goes on to explain how Etsy uses content marketing to

drive sales and increase membership.

7. 21 Content Marketing Lessons from the New York Times. Written by

Jeff Bullas.

"When the Huffington Post was sold for over $300 million, it was a

signal that news was never going to be the same again. Websites

that at first glance look like blogs on steroids have now become the

new and fast emerging global news channels."

The article shows in detail how companies can adapt to the new content

marketing landscape.

It seems that content marketing is here to stay. Enjoy your marketing.

Life should be fun - enjoy it!

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