Most of the blogging and social media stats are very interesting, but not useful. The following are selected blogging statistics that you may find useful in your marketing. 1. Sites with 401 - 1000 web pages get 6 times more leads than sites with 51 - 100 pages. Source: HubSpot.
2. B2B companies who use blogs generate 67% more leads per month than those who do not. Source: FactBrowser.
3. B2C marketers who blog, generate 88% more leads than those who don't use blogs. Source: Rick's Tips.
4. Among those who use email marketing, companies that use blogs get twice as much traffic from their emails than those who don't blog. Source: HubSpot.
5. Nearly 70% of businesses indicate that blogging is the reason for their lead generation success. Source: HubSpot.
6. Posting at least 20 times a month to your blog gives the best return in traffic and leads. Bloggers who post more than 20 times per month generate 5 times more traffic than those posting less than 5 times per month. Source: HubSpot.
7. Once your blog has 21 - 54 articles posted, the traffic to your blog increases up to 30%. Source: TrafficGenerationCafe.
8. Once you posted 52 or more articles to your blog, traffic generation increases by up to 70%. This trend increases with more blog posts and also applies to leads. Source: TrafficGenerationCafe.
9. Over 80% of people prefer to read blogs in the morning. Source: Ifabbo.
10. Blogs are the single most important inbound marketing tool for businesses. Source: Marketing Charts.
11. The chances of getting customers by blogging increases as you post more frequently. Source: HubSpot.
12. More than 80% of US online consumers trust advice and information from blogs. Source: BlogHer. 13. How many people are reading blogs? Over 409 million people view more than 14,7 billion pages every month. Source: Wordpress.
14. 77% of internet users read blogs. Source: The West Program.
15. How many posts are being published? Bloggers create around 44.5 million new posts each month. Source: Wordpress.
16. More than 60% of online US consumers purchased something based on recommendations from a blog. Source: BlogHer.
17. 37% of marketers indicate that blogs are the most valuable type of content marketing. Source: Content Plus.
18. Blogs are 63% more likely to influence buying decisions than magazines.
19. Small businesses that blog get 126% more lead growth than those that don't blog. Source: ThinkCreative.
20. Articles with images get 94% more views. Source: Jeff Bullas.
21. Internet users in the US spend 3 times more time on blogs than they do on email. Source: Hubspot.
22. Every month more than 3 million new blogs come online. Source: Ifabbo.
23. More than 50% of bloggers have more than one blog. Source: Ifabbo.
24. 1 in 5 bloggers update their blog daily. Source: Ifabbo.
25. The most popular blog posting frequency is weekly (60% of bloggers). Source: Marketing Charts.
26. Professional bloggers maintain an average of 4 blogs at the same time. Source: Ifabbo.
27. Bloggers use an average of 5 different social media sites to generate traffic to their blogs. Source: Ifabbo.
Benefit from these relevant and useful blogging stats by using them in your marketing strategy.
Life should be fun - enjoy it!
Henning Viljoen.
P.S. Interested in blogging but scared of Wordpress.org? Start here.