Viral Content Explained.

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Posted on: 3rd Oct 2014

My first thoughts were that content goes viral because of luck,

serendipity, chance, timing or some other intangible factor.

That there is no rhyme or reason for this strange phenomenon.

It seems that most experts hold a different opinion on the subject

of contagious content.

If viral content is a bit of a mystery to you too, read on. With these 6

selected articles I will try to clarify the issue whether it is an art or a

science.

1. In the first article, the writer explains the 6 elements present in viral

content. This is a great introduction to the subject.

"As content marketers that have created viral content for the past seven

years, we strongly believe the listed elements can form the catalyst for

viral exposure when appropriately mixed."

The Power Of The First Follower: Analyzing The Viral Spread

Phenomenon. By Kelsey Libert, Marketing Land.

2. This is about the common characteristics of viral videos and the key

reasons that people share content. A very detailed article.

"Unfortunately, virality is more of an art than a science. While there is no

tried-and-true formula for virality, there are some elements that we

consistently see -- and knowing what they are puts you one step closer

to attaining that viral glory."

The Art and Science of Viral Videos. By Shane Jones, Hubspot.

3. In this article about viral content the writer shares some tips based on

research.

"But there really is a science to creating viral or near viral content, and

you can use that science to your advantage."

Yes, You Can Create Viral Content. Here's How. By Minda Zetlin, Inc.

4. This article is about the 3 elements all viral content has in common, as

well as the different viewer reactions according to age and gender.

"To create a campaign that will be popular with men, women, Millennials

and Baby Boomers, it�s going to take more than a few cat pictures and

some Autotune."

The Science of Viral Content: Which Emotions Make Us Share? By Kelsey

Libert, Buffer.

5. In this article the authors first show how you can benefit from viral

marketing, and then how to create a viral marketing campaign.

"The bullhorn of radio, television, print and other one-way interruptive

marketing approaches are quickly losing efficacy. So how do you get

your brand noticed?"

Research: The Emotions that Make Marketing Campaigns Go Viral.

By Kelsey Libert and Kristin Tynski.

6. Here the writer shares some useful ideas on how to get your content

to the viral stage.

"...getting your content promoted on social media has gotten tougher,

especially the free aspect of it. Gone are the days when you could put

up something interesting and you�d get tons of engagement on it."

6 Qualities of Content That Gets Socially Shared and Goes Viral.

By Hunain Naseer, Content Extremist.

There you have it - viral content is not all spontaneous combustion.

It can be analyzed, understood and maybe replicated.

I'm still thinking there are some unknown factors involved, that it is

more of an art than a science. That it is possible to identify some of

the factors that caused content to go viral, but that it will be a

different matter to plan and execute such a campaign.

Any articles you know of that should be included here?

Let me know, please.

Life should be fun - enjoy it!

Henning Viljoen.

P.S. Looking for a great place to learn and master Internet marketing? Try this.

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