To answer the question, 'What is a blog?' it is necessary to compare a blog with a website.
There are a few similarities between them.
They are both
found on the Internet using a web address or URL. Both also must be hosted to keep the information online. Another similarity is that they can be maintained by virtually anyone. Both websites and blogs can contain information, links, pictures and keywords with the goal of getting readers.
The differences between a blog and a website.
Blogs are used for communication with readers and allow them to comment on your posts. You can post information about anything you like. For those who enjoy writing, blogging gives anyone an instant way to publish their thoughts. This information is generally updated frequently, but the older posts are still available.
With a website, information is not updated regularly because they contain information about something that does not change often. A website is a little harder to maintain and you will need a better understanding of the way the Internet works. With a blog, almost anyone can quickly and easily update it.
A blog, or a weblog, is a lot like an online journal or diary. You can write about your own life, political views, books, gossip, or music. You are only limited by your imagination.
Due to the fact that they are updated regularly, it is easier to get a higher search engine ranking with a blog compared to a website.
The increasing popularity of blogs.
Apart from being a platform to voice your opinion on any subject, which we like to do, blogging is becoming more popular for another reason.
Millions of people are turning to the internet in search of a way to earn some money, either for extra income or to make a living.
The internet is driven by the need for information. Quality content is the name of the game. And a blog is uniquely placed to supply in this need. People search for information by search engine and arrive at your blog. The next logical step is to make money from this.
Two of the more popular methods to monetize a blog are affiliate programs and advertising.
A lot of bloggers make their income in partnership with advertisers such as Google's Adsense, where you allow companies to place their ads, related to your topic, on your blog. Ever time one of your readers clicks on an ad on your
blog, you earn a small amount of money.
Online companies like Amazon, and Clickbank have been offering affiliate programs to bloggers for years. They provide you with a unique URL that you add to your blog. Any reader that clicks through to the company and buy something provides you with a commission.
Whatever method you use to earn money from a blog, your service must be good. Which means quality content that is a magnet to readers. Content that is interesting and unique. Content that keep readers coming back.
Life should be fun - enjoy it!
Henning Viljoen.
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