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What Is Online Social Networking?

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Posted on: 26th Nov 2013

In terms of the internet, what is a good social networking definition? It can be descrembed as specific groups of people getting together or interacting online for a specific purpose. This concept exists both online and offline. However, on the internet, social networking has really taken off and exploded in popularity. In fact, it is the preferred choice of interaction between people.

Offline, people still get together for social networking. However, it is becoming so important online that currently it defines the way the internet works. Other tools of interaction, such as social bookmarking, are subsets of social networking. Social bookmarking is when you add your favorite websites to your account on places like StumbleUpon, to be shared with others.

Why do Social Networking Online?


Think about your offline community. What types of groups and organizations exist? You may regularly spend time with a group of friends. You may be a member of an organization and attend it's meetings. Or perhaps you are part of a study group in college.


The problem with this offline networking is the limited numbers of people. On the internet, however, people respond to social networking because they have access to millions of potential contacts. This means that regardless of your purpose, you can  interact on a very large scale.

It follows that business owners can potentially reach a large audience for their products or services. Look at it this way. Facebook already has more than a billion members. Their demographic information is readily available. All of this means that if social media sites are used correctly, they are ideal for entrepreneurial endeavors.


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Where Do the Social Media Sites Fit In?

Facebook is currently the largest social networking site on the internet, and it is still growing. This means that more than a billion people have accounts, and they form networks and groups, add people as friends, and use the website to keep in touch and socialize.

If you want to do some social networking online, all you need to do is create an account with Facebook, Google Plus, Twitter etc, build up your profile, get acquainted with the features, and find like-minded people.

Find Like-Minded People.


The idea is to decide what you want to accomplish with social media, join the sites and then use the tools on each site to build up your profile. Once you do that, you can find people to add as friends, follow people, ad people to your circles. You can join networks, groups and communities.

If you have no clear idea what you want to do on the site, you can just create a general profile and view the profiles of others. The basic idea is to find people that you know or want to get to know. Even if you're using the site to further your business, you need to stick with this plan.

Ethics Of Online Social Networking.

You need to consider some ethics before you start with social networking. First, it is important to always keep in mind that social networking is very community oriented. You need to ask yourself whether your actions help support that community or not. If they don't, you could potentially be violating the unspoken rules of the site.

Basically, if you're interacting on social media sites in a manner that make people upset, angry, or sad, you're not handling it in a very ethical way. The same rules apply to both offline and online interaction. We should always remember that behind the profile picture there is a real person.

Another rule that is rigidly adhered to is the no-SPAM policy. It means that if you do something that can be interpreted as SPAM, then it isn't allowed. If you don't understand what SPAM means, consider what would annoy you. Constant sales pitches sent to your inbox? Getting posts on your wall all the time advertising products? These activities would annoy most people.

If you conduct yourself in an ethical and civil manner, and play by their rules, then you will make the community a better place. If you don't, your social networking will impact negatively on your business instead of enhancing it.

Life should be fun - enjoy it!






Henning Viljoen.

P.S. Learn how to create your online presence intentionally and 
leverage the best resources available.














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