I've got hits! Where are my sales?

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Posted on: 21st Jun 2014

It�s frustrating, isn�t it! You�ve sent out thousands of emails to safelists. You�ve clicked on hundreds, maybe thousands of sites on traffic exchanges. You�ve placed your banners and text ads on both, and you maintain credits so they get shown. You�ve got hits�several hundred of them. You understand that advertising is a numbers game, and you�ve got numbers! You are not alone!

I searched the internet for years, yes years, trying to find the answer to this question. I knew I wanted to work from home and do internet marketing. I knew that one day, I would succeed. And I wanted success. Sure, I was willing to wait for my success. I placed advertising, and I waited, and waited.

What I found was 90% (or better) of internet marketers quit for a lack of an answer to that question. Not that they knew that they were looking for the answer to that question. They just wanted sales.

Here it is. Listen up. For every 1000 to 2000 hits to a specific business, you�ll get someone to sign up. �What?� you say. Yes, it is that many. You may get a sign up on your first advertisement read. Again, you may have more than 2,000 hits before you get one. It will average out to 1 in 1000 to 2000 hits, over time.

Now for the Disclaimer: Those results are dependent on consistent advertising.

When you know the averages, you don�t worry so much about results when you shouldn�t be concerned. If you get a sign up or a sale in the first 1000 that�s just icing, it�s not cake. A bite of cake comes when you have 10,000 to 20,000 hits to a specific business. When you have 1,000,000 to 2,000,000 hits to that same business, you probably have consistent averages. Do I know? No. I haven�t got there yet.

You have renewed hope. (That I do know!) You are tracking your advertising, all of it. Your email signature, your traffic exchange ads, banners, text ads, your safelist emails, your articles, your blogs, your comments on other blogs, and your paid advertising. Because you can now see your results, you have the power to change them. That�s why you have hope. It�s now somewhat of a game. �Wonder what happens if I do ____?� Then you do it, and find out. Advertising becomes fun, again.

You notice that I said �hits to a specific business.� For example, I have a marketing system that is really 2 businesses: the sale of business tools (autoresponder, ad tracker, capture page creator, contact manager, URL rotator, and blog) and the sale of the business opportunity, itself. Some people will use the business tools without selling the opportunity. While I focus on the tools, and add the biz op as an afterthought, almost, I realize that I need 2000 to 4000 hits for a sign up. This is because both types of sales are combined, in the ad and in the results.

Another example is SFI. I have several different businesses to track: the SFI business opportunity, TripleClicks sales, PriceBender auctions, WAVE3, and others. These have specific ads and they are usually not combined. The expectation of 1000 to 2000 hits, per business is appropriate here.

Shhh . . . I�m sharing a secret that I didn�t realize for a longgg time. If you are an affiliate for a business opportunity, those sign ups are prospects. You really have someone interested in your opportunity. They have to get actively involved before you make any consistent (there is that word again) money. When they are working, they are proudly called �workers.� What a prospect needs and wants is different than what a worker needs and wants. You want to give each what they need and want, as you support and mentor them.

This brings us to another question. How many prospects do you need to get a worker? This depends on your business opportunity. A good rule of thumb is 10% to 40%. You can expect a lower percentage when you are starting. As you learn how to recruit, train, and support, your percentages will improve.

In summary, expect a minimum of 1000 to 2000 hits to get 1 prospect. Then you can expect a minimum of 100 prospects to get one worker. Remember the disclaimer: These results are dependent on consistent advertising�daily, weekly, monthly, and yearly. If you are consistent and advertise for 2 weeks, then quit for a week or two or three, don�t expect the same results that you would have had, if you had continued to advertise consistently.

Now you know where your sales are! Learn and grow with this business. Most of all, have fun with it.

I conclude, in the words of my mentor and friend, C. H. Hughes: �You can. Your choice.�

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I've got hits! Where are my sales?

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