Using Articles to Build Your List

Getting customers in your site should always be

ranked as high as the importance of the quality and

the excellence of the product and the services you

provide. They should go hand in hand in providing

your customers the satisfaction they get in exchange

for the money they have paid for them. Customer

service should as well be as fantastic so that the

customers are provided with the same satisfaction.

One of the ways you can combine marketing and

customer service is through opt-in marketing. With an

opt-in list you get the opportunity to introduce your

site and products on a good time basis. Opt-in

marketing strategy is a marketing strategy that is

virtually low cost and not time consuming. Here, you

get the consent of your website visitors to subscribe to

your newsletters and other promotional materials

such as catalogs and free promotions.

Opt-in marketing uses your list of subscribers to send

e-mail to. These e-mails will contain the materials you

will send to your subscribers. It is essential that you

present your promotional items in a manner that will

catch the interest and the eye of your subscribers to

keep them wanting for more. The best way to do this is

to provide fun, entertaining and informational

articles.

Well written articles full of content and useful

information will help in building your list as more

subscribers will be enticed your list. When they have

read the samples of your contents in your sites, they

will be intrigued as to what will come next.

Subscribing to your newsletter will offer them a

glimpse of what you have to offer next.

Many sites and companies have captured the

importance of articles and this also aids in search

engine optimization. As more people are heading

towards the internet for their information needs,

serving the right information to them via articles in

your site will increase the flow of your website traffic.

 With more traffic, the percentage of your sales will

grow. More sales turn into more profit.

There have been the rise for the importance of well

written, information enriched and keyword packed

articles for the content of their site as well as for

newsletters. These articles provide the information

many are seeking in the internet. If your site has them,

more people will be going to your site for information

and research.

Well written articles would also boost your sites

reputation. If they are filled with many information

you will be regarded as well informed and an expert

on the subjects that you tackle.  Your articles must be

well researched so that the people will trust you.

When you have gained their trust, they will always

come for you for their needs on that subject.

In connection, you must write articles or commission

them to tackle subjects that are closely connected with

your type of business. If you have a site for a medicine

tackling a certain disease, your articles must be about

the diseases. Or if you sell materials for home

improvements provide articles with those themes.

Most articles searched for are tips, guidelines,

methods, manuals and such. If you provide these

articles to your customers and you have their trust,

they will always go to your site for help and advice as

well as for your products.



With the loyalty of these customers, they may

subscribe to your opt-in list to receive all the

information you have. If you provide them with the

answers for that need, they will be happy to be

receiving your newsletters as well as other

promotional materials to keep them well informed.

Others may even forward your newsletters to other

people when they find a certain article interesting.

You should provide links in your newsletter so that

when other people are reading it and wants to read

more, they may click on the link and go to your site.

With the articles you have in your site that are good,

they may decide to sign up as well for your opt-in list.

This will build your list and make it bigger.

Make sure to keep your subscribers happy and

interested in your newsletters and promotional

materials. Keep on posting and writing good articles

for your site and newsletter. If you are not interested

in writing them or if you just don�t have the time,

there are many available well experienced and

knowledgeable writers available to help you out. This

is an investment that will pay for itself in time.