Trust: Firm reliance on the integrity, ability, or character of a person or thing.

2. Custody; care.

3. Something committed into the care of another; charge.

4.a. The condition and resulting obligation of having confidence placed in one: violated a public trust.

b. One in which confidence is placed.

What is the most important part of marketing? Trust. In marketing the same is true. You want to create Trust Based Marketing.

Lose trust you lose rapport.

No rapport, "Forget-a-bout-it!"

Make your own success. Click here.

Ever think about the people you really trust. Like probably your family, and then close friends and then friends, and then acquaintances, lastly strangers.

Ask yourself why? What is it. Well it's a lot, and two of the most important aspects are, frequency and familiarity.

How often do you communicate with your family and friends? How often acquaintances? Strangers?

So in order to part of someones life you have to show up and communicate often.

Once your communication goes, so goes the friendship, family member, or even faster your acquaintances.

Trust Based Marketing is based on familiarity and frequency. Why do you need to know this?

Well, it helps answer questions like how much should I advertise? How often should I try to connect with a lead. How often should I send out email, to my email list.

You can start building trust based marketing my frequency on the net. What that means is you are everywhere. Be in front of your target audience as often as possible.

Personally, I am using my Facebook Like Page.                                                                      Stop by and Like it at, Big Dog Social Media

I also post these youtube videos on my blog.

By combining familiarity with frequency and adding a few other little secrets, trust based marketing occurs,

I plan on doing these things in a consistent manner to achieve success with marketing on the net.

Check out my other video blog on consistency.