Using Articles to Build Your List

Customers are the life blood of any business, without them there is no business. It goes without saying that getting visitors(traffic) to your site is paramount and having done that, converting them to loyal paying customers. This can only be done by providing good customer service and follow up hence the need for that magical list.  

One of the many ways you can combine marketing and customer service is through opt-in marketing. With an opt-in list, you get the opportunity to introduce your site and the products/services you are offering. Opt-in marketing strategy is low cost and requires minimal input of your time. The aim is to persuade visitors to opt-in for more information and in doing so, they consent to your receive your follow up emails, newsletters and other promotional materials. 

It is essential that you present your promotional items in a manner that will catch the interest and the eye of your subscribers to keep them wanting for more. The best way to do this is to provide fun, entertaining and informational articles. Well written articles full of content and useful information will help in building your list by keeping  subscribers interested and informed and therefore more likely to become a loyal customer.  

Many sites and companies have captured the importance of articles and this also aids in search engine optimization. As more people are heading towards the internet for their information needs, serving the right information to them via articles in your site will increase the flow of your website traffic.  With more traffic, the percentage of your sales will grow. More sales turn into more profit.

There has been a steady rise of importance for  well written information enriched and keyword packed articles for the content of websites as well as for newsletters. These articles provide the information many are seeking in the internet. If your site has them, more visitors will be going to your site for information and research. 

Well written articles would also boost your sites reputation. If they are filled with the right information you will be regarded as well informed and an authority on the subjects that you tackle.  Your articles must be well researched so that the people will trust you. When you have gained their trust, they will always come for you for their needs on that subject.

You must write articles or outsource them, to address subjects that are closely connected with your   business. If you have a site promoting a medicine tackling a certain disease, your articles must be about that  disease. If you sell materials for home improvements provide articles with those themes. Most articles searched for are tips, guidelines, methods, manuals and such. If you provide these articles to your customers and you have their trust, they will always go to your site for help and advice as well as for your products. 

You should provide links in your newsletter so that when other people are reading it and wants to read more, they may click on the link and go to your site. With the articles you have in your site that are good, they may decide to sign up as well for your opt-in list. This will build your list and make it bigger. 

Make sure to keep your subscribers happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles  for your site and newsletter. If you are not interested in writing them or if you just don�t have the time, you can always outsource to a ghost writer. This is an investment that will pay for itself in time.