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Growing Your Website and Making Money With Content Curation
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Growing Your Website and Making Money With Content Curation
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Posted on: 21st Jan 2015
By Danny Brooks
Nov 1, 2014
When it comes to search engine optimization and raising your website's traffic levels, content is king!
Efficient content curation is the single most effective way to build your presence on the web. Whether you
have a company website, a personal blog, an affiliate marketing website, e-commerce website or another
site type, writing content is the best way to establish a presence, drive sales, ramp up traffic and much
more.
First, let's explore the concept of content curation. So what is content curation, exactly?
Content curation involves establishing and maintaining a collection of content on the web. Content takes
many different forms, from first person blog entries, to informative articles, reviews, tips and advice, howto
articles, opinion pieces, buying guides and beyond.
Content curation entails frequent updates to your body of work, so as to maintain a dynamic, 'fresh'
presence on the net. Content curation also involves interlinking related articles within your body of
content, updating out-dated content, establishing a readership and spreading the word about your latest
articles, blog entries and other write-ups via social media outlets.
Many business owners, e-commerce shop owners and others may not be strong writers; others may not
have the time to write new content. In these cases, it's generally best to turn to a professional content
writer, particularly a SEO content writer who can integrate keywords in an effective manner, while
simultaneously engaging the reader.
The key to effective content curation: offering up content that people wish to read. For many years,
particularly in the pre-Panda era in the SEO world, many webmasters would write content that existed
solely for the sake of having words on a page so as to have specific keywords on-site. The content was
often unintelligible, non-sensical and packed with keywords. This content wasn't intended for humans, it
was intended for search engines.
The days of written-for-search-engines content are gone. Today, the websites that resorted to keyword
stuffing and non-sensical content that was written solely for search engines are at the bottom of the
search results or they're unindexed entirely.
Today, you must write for the reader! Yes, you should include keywords here and there for content that's
SEO-friendly, but it's more important is content that's reader-friendly. Your content must be appealing. It
must cater to the reader. It must be engaging. And it must be dynamic, with frequent updates to your
body of content. These are the central objectives of effective website content curation.
What are the Benefits of Content Curation?
Content curation brings many different benefits, which will vary according to the precise nature of your
website and the precise nature of your content.
Firstly, website content is an effective way to establish your expertise in a particular niche; this is especially
important for those who are selling information or a service. You want to show off your expertise on your
specific topic of specialty.
An efficient website content creation plan offers a wide range of SEO benefits. Frequently posting new
articles or blog posts is an efficient way to counteract the stagnancy that ails many websites. Google
places tremendous emphasis on frequent website updates. In fact, one of their recent updates was
dubbed 'Google Fresh' which refers to the 'freshness' of a website's content.
Freshness aside, effective website content curation will increase the average amount of time spent on-site,
while reducing the site's bounce rate and boosting traffic volume.
On many websites, readers tend to move from page to page fairly quickly. This can be very problematic
because Google places a fair amount of importance on the average amount of time spent on page and
bounce rate. These are two separate ranking factors, but the underlying logic/strategy is the same: if a
visitor spends a long time on a web page, then there's an assumption that the page is rich in content and
'worthwhile' � precisely the type of website that Google favors in the SERPs.
If a website's average time spent on-site is low, then there's an assumption that the site fails to offer
anything of real value; otherwise, the visitors would be spending more time on-site.
Well-curated content serves to raise the average amount of time time spent on-site, while simultaneously
reducing bounce rate. This improves a website's search engine optimization by leaps and bounds!
Each new page of content also serves as a new point of entry into the site. Investing in SEO-friendly
website content writing services, with articles that really cater to the audience, will typically bring a much
greater return on investment than any other single advertising program or marketing strategy.
Ideally, when writing content or assigning article ideas to a SEO content writer, it's important to think like
the target audience or intended reader. What are they Googling? What information are they seeking? For
business websites and niche blogs, consider what questions readers may have. Articles that address topics
like how to, what does, what is, how does and why is/does typically garner lots of traffic, as they tend to
align well with the search terms that individuals are Googling.
For e-commerce sites and affiliate marketing websites, consider what questions or concerns prospective
buyers may have just before they make a purchase. Buying guides, product reviews and informative
articles tend to be best for this type of website, as they pull in site visitors at a point just before they're
prepared to make a purchase or take another form of action.
It's aso important to remember that the more traffic a website receives, the better will perform in the
search engine rankings. The better you perform in the search engines, the more traffic you'll receive! In
this way, content can create a dramatic snowball effect.
Many webmasters and bloggers erroneously believe that they need to spend hours writing content in
order to have a positive impact on SEO, while simultaneously growing readership. This isn't always the
case. In many cases, a brief 100- to 200-word article or blog entry can be effective. The key is to update on
a frequent basis; ideally, on a daily basis.
Article spinning software can also be effective, though it's important to remember that article spinner
software programs may not always produce super reader-friendly content. Therefore, it's important to
review each article to ensure it's written in a way that will resonate with your target audience. Some
revision may be required, but in all, article spinning software is an effective time-saver, especially if you
have multiple websites in the same niche and require multiple versions of a unique article for each one.
Jonathan Leger's Article Builder offers a variety of high-quality PLR articles (private label rights articles).
Unlike traditional PLR articles, which are published on hundreds of different websites (and thus, are not
SEO-friendly since they're not unique content), Jonathan Leger's Article Builder writing software pulls
snippets of text from a large database to create a unique article. So this article creator system is a
tremendous time-saver for SEO-friendly content curation. But like any article creator or spinning software,
you must review the final result and polish it to ensure it's reader-friendly.
Interlinking is also another essential key to SEO-friendly article curation. Interlinking can also be used to
provide the visitor with a comprehensive view of a topic. So you want to ensure that each article links to
at least one other relevant article. Ideally, you should place the link on the lower portion of each article, so
readers don't arrive at a 'dead end' at the bottom of the page. Plus, this is where people instinctively look
for links, as it's the point at which they're about to move on to a new piece of content. As with all links, it's
important to use keyword-centric anchor text for the link.
Interlinking transforms what would otherwise be a single page view into multiple page views. From a SEO
perspective, a longer visit to your website sends a clear message to Google: the visitor found value in your
site! This is rewarded in the form of improved performance in the search engine results.
What's more, the longer a visitor remains on-site, the greater your chances are that they'll become a
subscriber, a regular visitor, a customer, a client or a follower.
Website content is an effective way to draw visitors to your website and as a result, you'll enjoy improved
revenue, whether you're seeking to make money online via an e-commerce site, pull in new clients or
customers to your business, or monetize content with contextual advertising. The most important key to
effective content curation is to keep the reader/visitor in mind at all times; through catering to the visitor
or reader, you inherently enjoy a tremendous SEO benefit! To see more click here.
Danny Brooks
By Danny Brooks
Nov 1, 2014
When it comes to search engine optimization and raising your website's traffic levels, content is king!
Efficient content curation is the single most effective way to build your presence on the web. Whether you
have a company website, a personal blog, an affiliate marketing website, e-commerce website or another
site type, writing content is the best way to establish a presence, drive sales, ramp up traffic and much
more.
First, let's explore the concept of content curation. So what is content curation, exactly?
Content curation involves establishing and maintaining a collection of content on the web. Content takes
many different forms, from first person blog entries, to informative articles, reviews, tips and advice, howto
articles, opinion pieces, buying guides and beyond.
Content curation entails frequent updates to your body of work, so as to maintain a dynamic, 'fresh'
presence on the net. Content curation also involves interlinking related articles within your body of
content, updating out-dated content, establishing a readership and spreading the word about your latest
articles, blog entries and other write-ups via social media outlets.
Many business owners, e-commerce shop owners and others may not be strong writers; others may not
have the time to write new content. In these cases, it's generally best to turn to a professional content
writer, particularly a SEO content writer who can integrate keywords in an effective manner, while
simultaneously engaging the reader.
The key to effective content curation: offering up content that people wish to read. For many years,
particularly in the pre-Panda era in the SEO world, many webmasters would write content that existed
solely for the sake of having words on a page so as to have specific keywords on-site. The content was
often unintelligible, non-sensical and packed with keywords. This content wasn't intended for humans, it
was intended for search engines.
The days of written-for-search-engines content are gone. Today, the websites that resorted to keyword
stuffing and non-sensical content that was written solely for search engines are at the bottom of the
search results or they're unindexed entirely.
Today, you must write for the reader! Yes, you should include keywords here and there for content that's
SEO-friendly, but it's more important is content that's reader-friendly. Your content must be appealing. It
must cater to the reader. It must be engaging. And it must be dynamic, with frequent updates to your
body of content. These are the central objectives of effective website content curation.
What are the Benefits of Content Curation?
Content curation brings many different benefits, which will vary according to the precise nature of your
website and the precise nature of your content.
Firstly, website content is an effective way to establish your expertise in a particular niche; this is especially
important for those who are selling information or a service. You want to show off your expertise on your
specific topic of specialty.
An efficient website content creation plan offers a wide range of SEO benefits. Frequently posting new
articles or blog posts is an efficient way to counteract the stagnancy that ails many websites. Google
places tremendous emphasis on frequent website updates. In fact, one of their recent updates was
dubbed 'Google Fresh' which refers to the 'freshness' of a website's content.
Freshness aside, effective website content curation will increase the average amount of time spent on-site,
while reducing the site's bounce rate and boosting traffic volume.
On many websites, readers tend to move from page to page fairly quickly. This can be very problematic
because Google places a fair amount of importance on the average amount of time spent on page and
bounce rate. These are two separate ranking factors, but the underlying logic/strategy is the same: if a
visitor spends a long time on a web page, then there's an assumption that the page is rich in content and
'worthwhile' � precisely the type of website that Google favors in the SERPs.
If a website's average time spent on-site is low, then there's an assumption that the site fails to offer
anything of real value; otherwise, the visitors would be spending more time on-site.
Well-curated content serves to raise the average amount of time time spent on-site, while simultaneously
reducing bounce rate. This improves a website's search engine optimization by leaps and bounds!
Each new page of content also serves as a new point of entry into the site. Investing in SEO-friendly
website content writing services, with articles that really cater to the audience, will typically bring a much
greater return on investment than any other single advertising program or marketing strategy.
Ideally, when writing content or assigning article ideas to a SEO content writer, it's important to think like
the target audience or intended reader. What are they Googling? What information are they seeking? For
business websites and niche blogs, consider what questions readers may have. Articles that address topics
like how to, what does, what is, how does and why is/does typically garner lots of traffic, as they tend to
align well with the search terms that individuals are Googling.
For e-commerce sites and affiliate marketing websites, consider what questions or concerns prospective
buyers may have just before they make a purchase. Buying guides, product reviews and informative
articles tend to be best for this type of website, as they pull in site visitors at a point just before they're
prepared to make a purchase or take another form of action.
It's aso important to remember that the more traffic a website receives, the better will perform in the
search engine rankings. The better you perform in the search engines, the more traffic you'll receive! In
this way, content can create a dramatic snowball effect.
Many webmasters and bloggers erroneously believe that they need to spend hours writing content in
order to have a positive impact on SEO, while simultaneously growing readership. This isn't always the
case. In many cases, a brief 100- to 200-word article or blog entry can be effective. The key is to update on
a frequent basis; ideally, on a daily basis.
Article spinning software can also be effective, though it's important to remember that article spinner
software programs may not always produce super reader-friendly content. Therefore, it's important to
review each article to ensure it's written in a way that will resonate with your target audience. Some
revision may be required, but in all, article spinning software is an effective time-saver, especially if you
have multiple websites in the same niche and require multiple versions of a unique article for each one.
Jonathan Leger's Article Builder offers a variety of high-quality PLR articles (private label rights articles).
Unlike traditional PLR articles, which are published on hundreds of different websites (and thus, are not
SEO-friendly since they're not unique content), Jonathan Leger's Article Builder writing software pulls
snippets of text from a large database to create a unique article. So this article creator system is a
tremendous time-saver for SEO-friendly content curation. But like any article creator or spinning software,
you must review the final result and polish it to ensure it's reader-friendly.
Interlinking is also another essential key to SEO-friendly article curation. Interlinking can also be used to
provide the visitor with a comprehensive view of a topic. So you want to ensure that each article links to
at least one other relevant article. Ideally, you should place the link on the lower portion of each article, so
readers don't arrive at a 'dead end' at the bottom of the page. Plus, this is where people instinctively look
for links, as it's the point at which they're about to move on to a new piece of content. As with all links, it's
important to use keyword-centric anchor text for the link.
Interlinking transforms what would otherwise be a single page view into multiple page views. From a SEO
perspective, a longer visit to your website sends a clear message to Google: the visitor found value in your
site! This is rewarded in the form of improved performance in the search engine results.
What's more, the longer a visitor remains on-site, the greater your chances are that they'll become a
subscriber, a regular visitor, a customer, a client or a follower.
Website content is an effective way to draw visitors to your website and as a result, you'll enjoy improved
revenue, whether you're seeking to make money online via an e-commerce site, pull in new clients or
customers to your business, or monetize content with contextual advertising. The most important key to
effective content curation is to keep the reader/visitor in mind at all times; through catering to the visitor
or reader, you inherently enjoy a tremendous SEO benefit! To see more click here.
Danny Brooks
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