Adwords For Free - 3 Tips And More

While there is no such thing, legitimately at least, as adwords for
free, there are many places online that will provide you with a lot
of free tips and tricks to get the most out of your Adwords
accounts.

But before you head off to Google to do a search there are a

few things you need to keep in mind:

1. Adwords is a fairly complicated method for generating traffic.
If you follow advice from someone who really isn't qualified it can
cost you more than money. If you disobey the terms of service
Google has established you might well get banned and that
would be very, very bad for business.

2. In order to really master Adwords you will need to find not only
the training but you will need to be able to spend money while
you are testing your ads. The truth is that no matter how good
the training you get is, it will still take time for you to tweak and
perfect your ads. During this time you will almost be guaranteed
to spend way more money than you make.

3. Google is always making changes to their Adwords platform.
In order to get the most out of any tips or tactics you may find
online it's important that you make sure that whoever is
providing the tips has the most up to date information. You will
really screw yourself if you follow outdated information.

Now,when it comes to managing your own Adwords accounts
you need to keep some things in mind too. For one thing, you will
need to track your results. Many people seem to think that this
step is a hassle and they ignore it, but the truth is that you have
to know where your clicks are coming from and how much they
are costing you. If you try to guess, you will waste a ton of
money.

It's important to test all your ads to find out what combination of
headlines and body work the best. To do that you will have to
make changes to the ad until you can pinpoint the exact right
combination.  Make sure that during the testing stage you only
make one change at a time. If you change more than one
element during your test you won't have any way of knowing
which change actually worked.

Don't go into your Adwords account as if you were in Vegas.

What I mean by that is don't place all your eggs in one basket,
don't blow all your money on one campaign. That never really
works. Since you will need to test ads and you probably will
make very little, if any, money during the test it's imperative that
you set a realistic ad budget and don't go over that budget. That
way you'll have enough money to follow through and find the ads
that work.

If you really want to do an Adwords campaign the right way you'll
probably be better off skipping the adwords for free hype and
find a legitimate course that can explain the complexities of pay
per click to you.

Michael Diffin
[email protected]