Adwords Keyword Research - Get It Right Or Go Broke

Adwords is the Pay Per Click (PPC) advertising option from
Google. All the major search engines have their own version of
PPC advertising. The basic concept is this: you place an ad that
targets a specific keyword related to the product, service, or
website you are trying to get traffic to. When someone types in
that keyword into the search engine they will see ads at the top,
bottom and sides of the results page (if you've done it properly
one of those ads will be yours).

They will click on an ad and be taken to the website of whoever
placed that ad. The advertiser will then be charged, hence the
term pay per click. In order to make this work you need to
choose the keywords you're going to use carefully, and that's
where the adwords keyword research tool can come in handy.

Even if you're not running a PPC campaign, you'll still need a list
of good keyword to use in all of your online marketing. Keywords
are used in virtually every form of online advertising there is.
They are needed for Search Engine Optimization (SEO), article
marketing and PPC. So having access to a cutting edge
keyword research is vital.

And who better to trust your searches to than the online giant,
Google? The keyword tool is free to use. It's also easy to use.
Just type in the base keyword you want more information on.

For example, let's say you are promoting dog grooming
equipment. You would go to the keyword tool, type in 'dog
grooming equipment' and let the results load. There are several
fields you can either enable or disable. You can get information
on the number of monthly searches, the estimated cost per click
(CPC), the amount of competition to name just a few.

You will also see a list of hundreds of other keywords
combination's all derived from your base keyword search. I
personally find that to be one of the biggest benefits of this tool
Sometimes I just can't think of all the word combinations that
people might be searching for, so having this tool show me other
possible keywords is extremely helpful.

Another neat thing you can do is to type in the URL of a website
that sells the same types of products you do. You will see the
results and you can get ideas of what keywords they are using,
this is really helpful if a certain website is ranking well. It can
give you a glimpse into what they're doing with their SEO.

Make sure to focus more on 3, 4, and 5 words keyword phrases
(long tail keywords) since they will get less competition. I know
many people like to go out and target the one and two words
keywords that get hundreds of thousands of monthly searches,
but that is a waste of time. Unless you're incredibly lucky you
won't be able to compete or get ranked for those keywords.
You're better off finding slightly less searched for terms that you
may actually be able to get a ranking for.

Hey, take advantage of all the internet has to offer, that includes
the many free tools that you can use to grow your business such
as the Google Adwords keyword research tool.

Michael Diffin
[email protected]