Adwords Keyword Suggestion Tool - Using It Right

The adwords keyword suggestion tool is used by most internet
marketers, even if they aren't running a pay per click campaign. This
tool is recognized as one of the premier keyword tools around. I mean
after all, Google is pretty much top dog when it comes to search
engines so who wouldn't want to get keyword information directly from
them?

Picking the right keywords to target for your pay per click campaign is
one of the most important elements you will have to consider.  There
is a fine line when it comes to choosing which keywords to use. If you
use a one or two word keyword you will likely see that they get a ton
of monthly searches, but they will also be very, very difficult to be
competitive with. For most of the smaller online marketers the bid
prices for those keywords will simply be too expensive to be
profitable.

For most of us, the 'long tailed' keywords will work much better. These
are actually keyword phrases that have 3 or more words in them.
They can still get a great number of monthly searches (though not as
high as the one or two word keywords) but they will usually have much
less competition.

By using the keyword tool you will have access to a lot of helpful
information. You will not only get a list of the top keyword phrases and
the average number of monthly searches they get but you will also be
able to find out what the average cost per click (average CPC) price
will be for those keywords.

Obviously, the cost per click will just be an estimate since the
popularity of the keyword is only one of the elements that determines
how much you will pay for each click, but it's a place to start. You'll
know right away that if you have a daily budget of $50 that a keyword
with an average CPC of $10 will probably be out of your budget even
though it might not really cost quite that much it's more than likely still
going to be too expensive for you.

The keyword tool will also give you and idea (it's just a rough
estimate, don't expect it to be exact) of the amount of competition a
given keyword has. That can come in very handy when you're
planning your campaigns.

Another cool thing about this keyword tool is that you can type in your
base keyword and be provided with other keywords phrases that are
relevant that you may not have even thought of. It's virtually
impossible for us to think of all keywords associated with our niche
market, so it's nice to have a keyword tool that makes suggestions to
give us more ideas.

Besides the sheer volume of potential customers online the neat thing
about the internet is the vast array of free tools you can use for your
business. When it comes to finding good keywords the adwords
keyword suggestion tool will work very well.. and it won't cost you a
dime. Use these tips to get the most out of it for you.

Michael Diffin
[email protected]