How to Run an Email Marketing Campaign

How to Run an Email Marketing Campaign.

 One of the least expensive, yet effective ways for local businesses to reach their target audience is through Email Marketing. 

When compared to radio, TV, and print advertising, the cost for sending out emails is minimal. Not only that, but Email Marketing is quick and easy. 

To send out email, you only need a computer and an Internet connection. With a few short clicks, your entire targeted email list will receive your message.

Sounds easy, right? Well for many small business owners, Email Marketing is still a mystery. However, they are struggling to figure out just how they should be using this powerful tool to grow their sales and profits.

Here are some tips to help you run an effective Email Marketing           campaign. 

1.   Build a List � Building a list of email subscribers is the most important step in the process. 

However, it can be a huge hurdle for some small business owners. 

One way to build a list of Email Marketing subscribers, is to simply ask your current customers to opt-in to your Email Marketing subscribers   list.

The key to getting someone to leave their email address, is to offer them something in exchange for it � such as a coupon offer, or even a free report related to your industry, that they would find useful.

You probably think that you�ll have to be stuck at your computer sending out emails? You won�t, because there are many different email autoresponder systems out there, that you can use to make your bulk emailing process extremely fast and simple. 12 Second Commute, is the one that I would strongly recommend, because it is way more than just an autoresponder. Here's what you get:

World Class Autoresponder -------- Ad and Link Tracker -------- Capture Page Creator ------- Contact Manager --- URL Rotator --- SEO Tools -- Prospecting System -- Image Library--- Program Builder ------- Clickbank Mall -------- Smart Page ------- Video Training Centre ------- Blogging Centre --- Excellent Affiliate Programme --- Unsurpassed Support & Training --- RFY100 Income Builder ----------- And more. 

It is a very very comprehensive Email Marketing system and you can get a Free Trial here: http://www.12tate.com/5380.html Your free trial will give you the opportunity to see how complete the system is, so that you can take comfort from the fact that you have truly found the best Email Marketing system on the market.

There is no Autoresponder service anywhere that can compete in price or in the sheer volume of tools and the absolutely first class training in the best use of those tool. The Autoresponder can be set up in 40 seconds. 

2.   Decide on an Objective for Your Email Campaign � 

What is you overall goal for sending out emails to your list? First, 

determine �who� your target audience is and then decide  �what� you 

want to relay to them via Email Marketing.

Do you want to send promotions and coupons to drive repeat business? 

Do you want to notify them about new products and services to increase 

sales? 

Do you want to send them useful tips related to your industry to help

build your trust and credibility? Or maybe you want to do all of this.

The important thing is that you take some time to really think about your

objectives and prepare the content well ahead of time, in order for your

Email Marketing campaigns to run smoothly. Be sure to write your 

emails in a professional manner with strong sales copy that will convert 

your readers into customers.

3.   Send Emails Consistently, But Don�t Overdo It � 

Once you have started to build a list and decided on an objective for  

your Email Marketing campaign, it�s time to build a strong, on-going

relationship with your list

This is crucial to get repeat sales and referrals. Building a relationship

with your Email Marketing list usually involves sending out occasional 

promotions as well as providing them with valuable information in 

regards to your industry � such as tips or advice.

There has to be a fine balance, because if you hit your Email 

Marketing list with constantpromotions, they could become annoyed 

and opt-out and we don't want that. 

Remember where to go to get your World Class Autoresponder, 

complete with every tool that you could possibly ever need, to make 

your Email Marketing campaign go with a bang.     

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