I'm going to go through with you today my tips
for finding
the money-magnet keywords that you - and your
competitors -
have missed!
My Keyword Research Technique
I like to get started in the
AffiloTool's
keyword tool - it's
easy to use and it is very accurate. You can
enter multiple
terms, but for now, just one will do. I'll use
"lose weight" as
an example. The top level of search results will
be terms that
use the basic term, and will include things
like:
* How to lose weight * Lose weight fast * Lose
belly
weight
These terms are all directly related to the term
and
give you more options to build your list. Look
for the
Global Monthly Search Volume to get an idea of
how many
searches this term gets each month.
Unless you're developing a PPC campaign, ignore
any
local search volume data that Google gives you.
Also
ignore the competition data as this relates to
PPC advertising.
You just want to know how many people are
searching.
Best Kinds of Keywords
Okay, so now you have a good general idea of
what
keywords you'll be using. What about the actual
terms you
should be targeting. I have a small listing of
terms I
like to use as often as possible. How you
optimize will
depend on your strategy, but if you're doing
PPC, you
pretty much have to have lists for these
particular terms:
* Author Names - If you're promoting info
products on
weight loss products, you can find keywords
related to the
authors of those info products. Check your
affiliate
program's rules to determine if you're allowed
to do this,
but most vendors will be perfectly happy to let
you. More
commissions for you means more profits for them.
* Product Names - Along the same lines, product
names
are highly successful conversion tools. Most
people, when
searching for a specific product name, are
looking for
reviews, or final justification before a
purchase. Volume
is lower, but you're getting leads that are much
more
likely to convert.
* Long Tails - Finally, if you're doing PPC or
creating
an authority site, using long tail keywords can
really
boost your performance. For example, if you're
writing
about dog training, you can add the dog breeds
to
beginning of each keyword - instantly creating
200
longtails for each base keyword you have.
For example, someone might search for "fix
golden
retriever aggression" and someone else
might search for
"fix poodle aggression". Those are
both specific longtails
and can be extended as much as is needed to get
your
traffic.
Keywords are the currency of any good affiliate
marketer. You want traffic? You need to find the
words
people are searching for and become competitive
for them.
So, before you ever start marketing any of your
new niche
products, spend some time researching, building
lists, and
analysing the keywords.
With tool like
AffiloTools, check to make sure
there is volume,
and always check your competitors to see what
they're optimized
for If you do it right, you should be able to
create a huge list
of potential gold keywords.
highly recommend it.