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Smart moves can lower Facebook shopping cart abandonment rates
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Posted on: 14th Mar 2015
Smart moves can lower Facebook shopping cart abandonment rates
Internet has made the world a small place. You can purchase almost everything from any corner of the world from within the comfort of your home. E-commerce stores are gaining popularity all across the globe. Shopping is quite easy with these online stores
. You can select the items that you intend to buy and they are placed in your shopping cart or shopping basket. When you are ready to checkout, the items in your shopping cart are calculated for final billing.With the overwhelming success of Facebook as a social network, online retailers are making use of this social platform to sell off their goods and products. Big names in fashion, clothes, footwear, et al are retailing their products online via Facebook. But a major problem that is engulfing Facebook retailers is shopping cart abandonment. Buyers select product/products but leave it in the Facebook shopping cart just before making the final payment.
The rates of shopping cart abandonment are rising day by day and online retailers are facing huge loss because of this practice. It has come out that the main reasons for shopping cart abandonment are:� Shipping charges� Indecisiveness about a product� Want to compare the product with other online stores� Want to keep the products in the cart for a longer period In order to overcome the problem of shopping cart abandonment, Facebook retailers should follow some shopping cart abandonment strategies. Buyers prefer those stores that offer free shipping. If you cannot offer free shipping across the board, the least you can do is give a discount to relax shipping fees. Sometimes people are not able to make up their mind on a product and might want to come back to the website to have a look at their selected products, only to find their shopping cart empty. And there you lose another buyer. To avoid such cases, extend the duration of shopping cart so that buyers can revisit the website.Also, one of the key reasons that drive a customer to another website is cut-throat price. Therefore, keep the prices of your products reasonable so that you attract more buyers rather than losing them.About the AuthorSignity is a truly global application development company. We have satisfied clients from all across the globe. We rank among the top service providers in Asia.facebook shopping cart
Source: ArticleTrader.com� 2015 MicrosoftTermsPrivacy & cookiesDevelopersEnglish (United States)
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