Doing business online means that your primary goal is to get traffic to your website. There are many methods you can use to generate that steady stream of traffic: Pay per Click, Search Engine Optimization, and article marketing. All of these methods have one thing in common: you have to have a good list of keywords for them to work. That's why many online marketers turn to Googles adwords suggestion keyword tool.
There are other programs online
that will help you find great keywords, but most people stick with the giant
and use the Google keyword tool. This tool will give you most of the
information you'll need to set up successful advertising campaigns online.
Of course, as with everything,
the keyword tool is not the do all end all. It's a really good place to start
but you really have to drill down to find as many possible results as you can.
Most people will use this basic
approach when doing their keyword research: type in a broad phrase and then
take some of the results and drill those down even further.
Enter a general term and make
note of the results. Depending on what you are using the keywords for, you may
want to set the keyword tool to show you specific things such as the estimated
cost per click, or the amount of competition, etc.
Once you've gotten a general list
of possible keywords to target you can then get more specific in your search.
For example, if you're searching for dog toys you would enter 'dog toys' in the
keyword tool. You will get back a fairly comprehensive list but you can
than take those results and narrow them down further.
So if you got the term homemade
dog toys you may be able to further hone that down to wooden homemade dog toys.
You get the idea. Start broad and narrow your selections down until you've got
a complete list of highly targeted keywords to use for your online advertising
campaigns.
The narrower you make your list
the more targeted, and likely to actually make a purchase, your visitors will
be. Also, you'll have less competition for the term wooden homemade dog toys
then you would for dog toys. True, you'll also have fewer searches but the
searchers you do have will be much targeted and they won't cost you as much.
Don't get too caught up the
estimated cost per click numbers. These are only estimates. The actual amount
you, or anyone else, pays for a given keyword can vary significantly based on
several factors such as the quality score Google assigns to your ad.
The more clicks your ad gets the
higher the quality score you'll receive. If you have a high quality score your
ad will show up higher in the results and you'll pay less for the keyword.
The Adwords suggestion keyword
tool is a great place to start your keyword research for any type of online
advertising you need to do. Just don't fall into the trap of believing that
it's going to give you every result for any given keyword and make sure to keep
in mind that the results you get will largely be estimates and not exact
numbers.
Article by: Clem C. Benton, Jr.
http://www.12path.com/12/C/