As more traffic is driven to your
site, you can entice many of them to subscribe to your mailing list or opt-in
list. This is a list where in website visitors agree to be sent promotional
materials such as newsletters, catalogs and such that could keep them updated
about your site or the niche of your site. These promotional materials are sent
via e-mail to the members of the list in different time intervals.
When using e-mail as the media of
your marketing and advertisements, you eliminate the need for high costs. Email
is free and if you can manage to make your own promotional advertisements you
can also save a bundle there. With an opt-in subscribers list, you are pretty
sure that what you are sending out is received, viewed and read by the
subscribers and not simply being deleted. They have signed up for service and
have consented in receiving it.
This means that there are constant
reminders to your subscribers about all your products, new products and
services as well as any promotions and special deals you are having. There is
also the chance that they can be forwarded to other potential customers as they
tell their friends and families about you and your site.
Of course you should be also
aware that a subscriber may unsubscribe when they feel that they are not
getting what they want or expected. Make sure that they are satisfied with your
opt-in marketing strategies and keep them excited in receiving your newsletters
and catalogs. Here are some tips that can help you build a list of eager
subscribers.
Make your promotional materials
interesting and fun. Try to use a little creativity but not too over artsy.
Build around what your product or service is about. For example; if you are
selling car parts, put some pictures of what is new in the auto parts world, a
new wing door possibly that can fit any car and make it look like a
Lamborghini.
Try to research what people are
looking for, these way, you stay one step ahead of them all the time and you
will be their bearer of new tidings. They will be eager to receive what you are
sending them because they knew you always have fresh and new things to share
with them.
Write good articles that can be
very informational but light at the same time. If your subscribers enjoy your
articles, they will go to your site by clicking the links that you will be
putting on your newsletter to read some more. You can provide articles that can
connect to many people. Be diverse in your articles. Put something humorous,
then put something informational, then put something that has both.
Are you wary about this because
you don�t like writing? No problem, there are many professional and experienced
article writers that can do the job for you for minimal fees. They
know what they are doing and can provide the need that you have for your
newsletters, the money that you pay for your articles are going to be met by
the many sign-ups and the potential profit from the sales that you will get.
Create and send an E-book to your
customers about anything that is related to your business or site. Use your
knowledge and expertise in the field you have chosen to help other people who
are similarly interested. Offer this e-book for free. You can write about
anything informational and helpful to your subscribers. For example; you can do
manuals and guides in so many things. This e-book could be used as a reference
for many people.
Share this e-book with everyone,
even other sites; just make sure that they don�t change the links in the e-book
that will lead people to your site. If you want, you can always get some people
to write it for you just like your articles. Your investment once again will be
covered by the great marketing this will generate.
Add e-coupons in your newsletters
that will help them avail to special discounts. Put a control number in your
e-coupon so that they can only be used once. When people get discounts that can
be found in your newsletters, they will be eager to receive your newsletter in
anticipation of what you are promoting next.
If your subscribers can get
benefits from your newsletters, they will be very eager to receive them. Just
don�t flood your mailing list with mails so that you don�t annoy your
subscribers.
Article by: Clem C. Benton, Jr.
http://www.12path.com/1/blondelle/