Do not repost any pictures on
Facebook that sensationalize tragedy. You may think there is nothing wrong with
sharing a photo that insists people need to like it to show respect for a crime
victim, but it is the total opposite. You will be looked at as someone that is
trying to profit from the bad fortune of someone else.
If you're working on building
your fan base, consider using "Like Ads". These are ads that include
a call to action to like your page right from the ad itself. These ads seem to
be just as effective in the News Feed as they are in the right column, so play
with the placement.
Learn how to target your ads. Do
not waste time and money marketing to people who are not interested in what you
are offering. Filter users by age, geography or gender along with many other
characteristics. Facebook makes it very easy to target your audience, so take
advantage of it.
Make regular posts on your
Facebook page. Setting up a page, putting in multiple posts on the first day,
and then ignoring the page for the next several months will do nothing to
improve your business. Set up a schedule for posting that meets your business's
purpose for the Facebook page, and stick to it.
Remember that quality is more
important than quantity when it comes to Facebook marketing. Your audience will
be more satisfied with fewer posts if they are treated to useful information.
Posting all day every day is useless if the information you are posting is not
worth anything to your readers.
Think of a good reason why people
should become a fan of you or your company. When you can answer this
"why", you are prepared to deliver something to them that'll get your
fans to stick around and become engaged with the brand. Make it the center of
your promotion.
If you want to use Promoted
Posts, do so only with your current fan base. When a non-fan sees
"Promoted", they think it's a "Sponsored Ad" and tend not
to click on it. Your current fans won't think that way as they already know who
you is and what you do, and obviously like it.
The image that you choose for
your Facebook page can have a big impact on your success. People will surely
notice the picture beside your name before they notice what you have to say.
Use a picture that really catches a reader's attention and conveys what you are
trying to market.
While there are many traditional
marketing tips which do apply to marketing online, including on Facebook, there
are a variety of new strategies which you must put to use to find the greatest
success. Nothing is guaranteed, though. One thing that can be promised is that
using the advice in this article will be a huge help.
Posted by : Clem C. Benton, Jr.
http://www.12path.com/PO/IS/