Free Advertising

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Posted on: 28th Apr 2014

Advertising for Free

Advertising for free seems like an impossible thing when heard.
But there are several ways by which the cost of advertisement
can be conserved, with the help of some imagination and creativity.

A business wanting to advertise, can write articles related to
their field of expertise that can be submitted to media and
publications having interest in that particular field. The
advertising article can have information about the company and
dealership opportunity. Due to the rise in Internet users and
websites, new websites have sprung up which offer free services.
Articles can be written for these websites and they can be
broadcasted for free, which will be viewed by hundreds of people
everyday.

Once the business has gained some recognition, within no time it
will gain popularity also among the crowds. This popularity can lead
to them being invited on radio and television talk shows and even to
interviews. These opportunities shouldn�t be missed as they
provide a chance for free promotion. If it is taking a long time to
get a break, the producer can be addressed with a letter that can be
followed up by a telephone call or in-person visit. During the visit,
the nature of expertise can be discussed about the business, which
will be of interest to the viewers of the particular channel. Once a
businessperson gains the status of being public-friendly, more offers
start pouring in.

Free bulletin boards located in the neighborhood, like in grocery stores,
libraries, and salons, are another good idea. Advertising circulars can
be posted on such boards for free. Circulars for mass distribution can
be handed out at the mall, shopping center, bus stops, particularly on
weekends when there is a big rush. Students can be hired on part time
basis for this purpose.

Promotional advertisements can be printed on the envelopes used by the
business firms. Both the sender and the receiver can view this
advertisement. Promotional offers can be sent to customers by postcards,
which should be utilized to its fullest, leaving only place left for writing
the address.

Some of the new mail order publications offer free first time and seasonal
deductions for advertisers. Other publications offer pay per inquiry space.
Inquiries can be made about stand-by space, which means that the publication
holds the submission of advertisement until the space is not sold and in that
case, thirty three percent saving can be achieved. Usually local newspapers
provide these kinds of offers.

If the business is involved in ad sheet or catalog publishing, other publishers
can be contacted for the purpose of bartering an advertising exchange. They can
place advertisement in their publication, in return for placing their
advertisement in the business�s publication.

Free offers can be provided to the customer. This can be done by emailing or
printing a newsletter about information regarding the area of interest of the
targeted customers and can be made popular by using tag lines. Attach a free
coupon with it, which the customers can use for shopping, if a criterion is met
like minimum purchase of $50. By this the response will be huge and most of them
will purchase something or the other to avail the free offer. The basic ingredient
for advertising for free is imagination and research. Opportunities should be
researched and a strong working force should be applied to increase the sales.

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