How To Improve Your Facebook Marketing

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Posted on: 5th May 2014

If your business isn't performing as well as you'd like, try taking your marketing efforts to
Facebook! With very little effort, hardly any cost and just a couple of minutes, you could have
a fast and effective way to reach thousands of new customers. Learn how in the following article.

Do not let the excitement over your page die down. Commit yourself to updating at least a few
times a week. If you do not, your followers are going to feel neglected and they probably will
not follow you or your products as passionately. Once you set up a page, you have to be committed
to its maintenance.

While you should try your best to communicate with users, do not post a steady stream of content
that has no value. This will make people get the impression that you have nothing to offer. If you
have nothing valuable to share at the moment, you should not post again until you do.

Include your logo in your profile photo on your Facebook business page. Don't change it too
frequently as it is what your fans will associate with your brand, therefore highlighting your posts
in their news feed. If you continually change it, they may become confused and ignore your posts.

One way to build the presence of your business on Facebook is through a brand page. A brand page,
which is also called a fan page, is similar to an actual personal profile. However, one distinct
difference is that fans are accumulated instead of friends. On your brand page, you can import your
Twitter and blog feeds. You can also post and collect content, have hosting discussions and collect
user reviews.

Reward your loyal fans with Facebook events, promotions and prizes. Give your followers a reason to
interact with your page rather than being a passive follower. A contest with even an inexpensive reward
can generate interest and inspire your followers to invite their friends and family to your Facebook page.

Change the tab order on your Facebook business page. The tabs will be in vertical order on the left of
the page to start with. Under your list of tabs is the "Edit" option. Use this to customize the order of
the tabs outside of the Info and Wall tabs. This can help you create a better hierarchy of which tabs
should be near the top or the bottom in order to have some stand out more than others.

Never make the mistake of starting a Facebook page and thinking that it will run itself. It takes a lot
of hard work to create a solid fan base on Facebook, so only begin a page if you expect to see it through.
If it is more than you can handle, you should look for other ways to market your business.

As you've read, Facebook can do a lot for any business! Reaching previously untapped markets can now be
achieved with the click of a mouse and for a fraction of the cost of traditional marketing methods. Start
putting these tips to work for your business soon and watch how much of a difference a Facebook campaign
can make!

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