Marketing Your Home Based Business Offline

The Internet has become the largest medium of
communication; and has presented a lot of business
opportunities. Online home based business owners
tend to limit themselves to online marketing methods.
Nevertheless, there is a huge potential to promote
your home based business through some cost effective
offline marketing strategies. So what are the most
effective offline marketing strategies for your home
based business?

1. Word Of Mouth in Your Circle of Influence

Word of mouth is one of the best free advertising
channels. We all have people we interact with on a
daily basis, and these are potential customers.
Make a list of all the people you know or interact
with and how can you best tell them about your
internet business. Be passionate about your internet
business and always be prepared to tell someone
about it when an opportunity to do so presents
itself!

2. Mail Out Newsletters and Flyers

Mailing out newsletter or flyers can be effective if
you target it to a specific 'group'. You could create
one to distribute to local day care centers just as
an example - and in your newsletter or flyer, highlight
the benefits of an online business to the targeted
group, for example earning money at home for stay at
home moms or dads. Posting your home based business URL
on bulletin boards can also be effective.

3. Use and Give Away Free Branded �Stuff�

You can promote your business by having your URL on all
your stationery, all written communication and other
items you can give away for free. If you want to get a
lot of people to know about your home based business, you
will need to come up with some creative ways of promoting
your URL. You can be limited only by your imagination.
Have your business cards with your home based business URL.
Give them out to people you meet, leave them about where
you can, such as in your local coffee shop.

4. Newspapers and Magazines

Local newspapers are good for advertising your online
business. Most local papers have �home business
opportunities� section, so you run a regular classified
advert. In addition, contact your local newspaper or
business-oriented magazine and let the business editor know
you have a new business and web site and what you offer.
Local newspapers are frequently interested in featuring local
business people and their accomplishments. This is free
advertising and should always be used. You can also contact
your local magazine and offer to write a monthly or weekly
guest column for them, and include your �author bio� and home
based business URL.

5. Joint Ventures With Offline Businesses

You can get into a joint venture partnership with an offline
business which sells a complementary product or service to your
home based business. If you can identify a partner that best fit
your business, this is an important offline marketing strategy
that can help you succeed in your home based business by enabling
you to reach potential customers that you could not reach before.
As an example, if you have a website selling fitness/health
products or tips, you could prepare a leaflet and make a deal with
an offline local fitness/health shop where they giveaway your
leaflet to their shoppers with each purchase.

The offline marketing strategies outlined above can help you grow
your home based business. I have used these strategies a lot and they
work well. So what are you waiting for? Get out there and promote
your business offline!!