Should You Pay for Traffic?

There are so many success stories you hear about
businesses making good money or becoming rich on the
internet. The troubling thing is, statistics show that
only 2 to 5% actually make more money than they need.

Is this through luck? Absolutely not! It takes good
business sense, determination and a lot of research. You
must have the eagerness to succeed, the willingness to
learn and time to do a lot of hard work. Most of all you
must have some type of budget, no matter how small, to
invest money on your project.

The Very Basic

Like Neo, traffic is �The One�. Without traffic, all your
effort will just go to waste. Every business needs customers:
without them you won't have anyone to sell your products
to. In the internet world, traffic is the walk-in customer.
The more traffic you have, the more people you will be able to
sell your products to.

Like any business no matter how big or large, not everyone will
buy; however, the greater number of people that are exposed to
your product or service, will be the greater number of people
that will buy your products. It is a simple and known fact.

How do you get traffic large enough that can make a small
percentage of eventual buyers enough to make a good profit?
Many big companies generate traffic reaching tens of
thousands of potential customers a day and a measly ten to
fifteen percent actually makes a purchase. That small percentage
is more often than not enough to provide them with good profits.

Many of these success stories get their traffic from paying
others. Yes that�s right; you have to spend money to make money.
Advertising is the key. The more people that know your site
exists, the more people will go to your site to look around. The
ones that like what they see will make a purchase and hopefully
will like your product or service enough to end up being a repeat
customer. These repeat customers will also spread the word to
others about your site. Free traffic!

Although there are many ways you can advertise for free, those
methods will not generate the same high volume as the methods
that you will pay for.

The Value of Searches

Search engines will be the easiest and fastest medium in finding
what a potential customer needs on the internet. Search engines
have been very popular because they provide a vital service to
many people. They are free and easy to use. With this popularity,
they get many visitors and clicks to the most common sites people
go to. It is easy to understand why so many companies will pay to
advertise with these search engines.

Search engines provide information to millions of users each day.
They provide links to many sites that a user may be looking for.
If your site links pop up in the high ranks of the search results
page, there is a great chance that people will go to your site.
While search engine optimization is a cheaper and low cost way to
get your site a high rank, paying for advertisements will ensure
that you will be on the top ranks. The paid advertisements are the
ones you see to the right while you are surfing the internet.

When you pay for your advertisements, it is like paying for your
traffic. This may sound like not such a good idea, but the payoffs
will tell a different story. When you pay for your traffic, you are
guaranteed a consistent traffic flow to your site. You will never
go with an empty sales day.

Paying for your Traffic

Usually, you will be charged with the number of hits a link gets when
your ad is clicked. This is called pay per click. For some search
engines, you will be charged with the number of times your ad shows up
when a certain keyword or keyword phrase is searched. It is imperative
that you have good keyword content in your ad. There are many tools
that aid you in using the right keyword for the right product or service.

The money you spend on paying for traffic will not be wasted. You will
receive an impressive boost in traffic which will also result in a great
boost in your sales figures. Paying for your traffic is a good place to
start on a shoestring budget and in turn, you will reap the benefits.