3 Things to Avoid When Mailing to Your List

Rated:

, 0 Comments

Total visits: 116

Posted on: 1st May 2014

When you decide to have an opt-in list, it is not just a matter of sending your subscribers
your promotional newsletters or catalogs. There are things to consider to avoid many
complications. Since there are so many ways you can make people subscribe to your list, there
are also some things you must do to avoid subscribers from wanting to remove themselves from
your list.

Aside from that, you also want to avoid any problems with the law and your internet service
provider or ISP. There are now many laws and rules that are applied to help protect the privacy
of the internet users from spamming and unwanted mails. With the popularity of the electronic
mail as a medium for marketing because of the low cost, many companies have seized the opportunity
and have flooded people�s e-mail accounts with promotional mail.

However, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want
to receive the newsletters and promotional materials. They have consented to being on the list by
subscribing themselves, just don�t forget to put an unsubscribe feature everytime in your opt-in
list so that you avoid any confusion. There may be times when an email account was provided when
the real owner didn�t want to subscribe.

It is essential that you keep your list clean and manageable. Arrange it by using the many tools
and technologies available for your opt-in list. Do not worry; your investment in this marketing
strategy is well worth it with all the coverage you will get which will likely be converted into
sales then to profit.

Keep yourself and your business out of trouble and potential run-ins with the law and the internet
service providers. Keep your operation legit and clean. Your reputation as a legitimate businessman
and a legitimate site depends on your being a straight and true marketing strategist. As a tip, here
are three things to avoid when emailing your list.

1) Take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also
known as undeliverable messages, are those messages that, for whatever reason, were not successfully
received by the intended recipient.

There are bounces that happen or occur because the server was busy at that time but can still be
delivered in another time. There are also bounces because the inbox of the recipient is full at that
time. There are those bounce messages that are simply undeliverable ever. The reason for this is that
t may be an invalid email address, a misspelled email address, or an email address that was abandoned
and erased already.

Manage your list by deleting mails that bounce. Erase an email account from your list so that you have an
accurate statistics and records as to how many are actually receiving your mail. You may also want to check
the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed
in the .com area.

2) Always provide an unsubscribe feature on your site and an unsubscribe link in your mails. When someone
in your list files a request to be unsubscrembed, always take that request seriously. If you don�t take
them off your list and keep sending them your e-mails, you are now sending them spam mail.

When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported
to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers
this way and many more in potential subscribers.

3) Do not provide pornographic or shocking and disturbing content in your newsletters. It is hard to decipher
the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided
to not be branded by your subscribers. Stick to the nature of your site and business.

Always remember the tips in this article so that you can have a healthy relationship with your subscribers
as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.

Comments

There are still no comments posted ...

Rate and post your comment

Username:
Password:
Forgotten password?

Most Popular

3 Things to Avoid When Mailing to Your List

Login