Facebook Marketing For Beginners

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Posted on: 9th May 2014

Most people in modern Western societies have used Facebook for entertainment, personal or
business purposes. It's hard to argue that Facebook can't or won't enhance your business or
service. Become acquainted with Facebook marketing and use it to your advantage by reading
the tips in this article and creating a page today!

If you are going to post any links on your page, make sure that they have a description accompanying them. You want to engage readers, and this is a good way to do that. This makes
it very likely people will leave comments and possibly start a discussion on the information
you are posting, which means people will have something new to share with others.

Make your profile page professional. Since you are hoping for people to find you on Facebook,
your profile page may be the first impression that people have of your business. By making it
professional, viewers will see your company as a professional one. Make sure you use proper
grammar and spelling.

Don't think of Facebook like a newspaper. It's not about pushing information out to people.
It's about communicating and building strong relationships. If you tend to announce instead of
communicate, then you're in jeopardy of alienating a lot of your potential fans. Talk with them,
not at them. That will improve your marketing.

Share other content from other platforms on your Facebook page. Does your business have a
website? A blog? A YouTube channel? Any time you upload new content related to your business,
make sure it shows up on your Facebook Page as well. People are much more likely to be visiting
Facebook the day you upload a new video than they are to be visiting your business's YouTube
channel.

Don't clutter your Facebook marketing pages with too much bling. Although you want it eye-catching
and appealing, you don't want to overwhelm people with more information than they can process. A
simple page that looks clean, colorful and is easy on the eyes will be far more effective than one
that screams to the reader.

Create infographics. Infographics are a step up from pictures, and include information and relevant
information that can be useful to your target market. When you create an infographic, it is even more
likely to be shared by others because the information is valuable. This raises your profile, but it
also makes you look like an expert.

Don't focus on getting the most fans possible. Yes, everyone loves a big number, but if you've got
10,000 fans who never respond to you, then what's the benefit? That's 10,000 anchors pulling down your
potential marketing. Your goal should be as many engaged and communicative fans as possible. Approach
your marketing with that in mind.

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