Using Articles to Build Your List

Driving traffic to your site as well as the quality
and excellence of your product should be as high
priority as the services you provide. They should go
hand in hand in giving your customers the satisfaction
they get for the money they have spent for an item.
Excellent customer service should be your next priority
so that your customers have a reason to come back to
your site.

One of the ways you can combine marketing and customer
service is through opt-in marketing. With an opt-in list
you have the opportunity to introduce your site and products
on a timely basis. The opt-in marketing strategy provides you
with a low cost, time efficient way of marketing your product
by getting the consent of your website visitors to subscribe
to your newsletter and other promotional materials such as
catalogs and free promotions.

Opt-in marketing uses your list of subscribers to send e-mail
to. It is essential that you present your promotional items
in a manner that will interest your subscribers and keep them
wanting more. The best way to do this is to provide fun,
entertaining informational articles.

Well written articles full of useful content and pertinent
information will help build your list as more subscribers
are enticed to visit your website. When they have read
samples of the content on your site, they will be captivated
into finding out what comes next.

Many sites and companies have captured the importance of articles
that aid in Search Engine Optimization. As more people are heading
toward the internet for their informational needs, serving the
right information to them via articles on your site will increase
the flow of traffic to your website. FACT: More traffic equals more
sales. More sales equals more profit. Simple.

Your site will receive higher SEO rankings with well written,
information enriched keyword packed articles for the content
of your site as well as for your newsletter. Articles provide
the information many are seeking on the internet. If your site has
has both articles and a newsletter, you will receive more traffic to
your site for those looking for specific information.

Well written articles will also boost your site's reputation. If
they are filled with relevant information, you will be regarded as
an informed expert on the subjects that you tackle.  Your articles
must be well researched so that people will trust you. When you have
gained their trust, they will always come to you for their needs on
that particular subject.

In connection, you must write articles about subjects that are closely
related to your type of business. If you have a site for a medicine
dealing with a certain disease, your articles must be about that
disease. Or if you sell materials for home improvement,  provide
articles dealing with home improvement. Most articles searched for are
tips, guidelines, methods, manuals, etc. If you provide these articles
to your readers and you have their trust, they will always go to your
site for help and advice, as well as for your products.

Once you have a loyal following, they will want to subscribe to your
opt-in list so they can receive all the information you have. If you
provide them with the answers to their needs, they will be happy to
receive your newsletter as well as other promotional materials to
keep them informed. Some people may even forward your newsletter to
others when they find a certain article interesting.

You should provide links in your newsletter so that when people
are reading it and want to read more, they can click on the link to
go to your site. When you have well written, informational articles
on your site, people will sign up for your opt-in list. This will
build your list and make it bigger.

Make sure to keep your subscribers happy and interested in your
newsletter and promotional materials. Keep posting and writing good
articles for your site and newsletter. If you are not interested in
writing them or if you just don�t have the time, there are many
well experienced and knowledgeable writers available to help you.
This is an investment that will more than pay for itself in time.