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What Are The Benefits Of Using Facebook Marketing?
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Total visits: 146
Posted on: 12th Dec 2013
Welcome to the wonderful world of Facebook marketing.
It is truly unlike any other form of campaign, especially
those we're used to. That means everything you've learned
about marketing may not apply to such a campaign, so read
on to see which traditional tips are no longer in play,
and which new tips you should keep in mind.
Do not repost any pictures on Facebook that sensationalize
tragedy. You may think there is nothing wrong with sharing
a photo that insists people need to like it to show respect
for a crime victim, but it is the total opposite. You will
be looked at as someone that is trying to profit from the
bad fortune of someone else.
If you're working on building your fan base, consider using
"Like Ads". These are ads that include a call to action to
Like your page right from the ad itself. These ads seem to
be just as effective in the News Feed as they are in the
right column, so play with the placement.
Learn how to target your ads. Do not waste time and money
marketing to people who are not interested in what you are
offering. Filter users by age, geography or gender along
with many other characteristics. Facebook makes it very
easy to target your audience, so take advantage of it.
Make regular posts on your Facebook page. Setting up a page,
putting in multiple posts on the first day, and then ignoring
the page for the next several months will do nothing to
improve your business. Set up a schedule for posting that
meets your business's purpose for the Facebook page, and stick
to it.
Remember that quality is more important than quantity when it
comes to Facebook marketing. Your audience will be more
satisfied with less posts if they are treated to useful
information. Posting all day every day is useless if the
information you are posting is not worth anything to your
readers.
Think of a good reason why people should become a fan of you or
your company. When you can answer this "why", you are prepared
to deliver something to them that'll get your fans to stick
around and become engaged with the brand. Make it the center of
your promotion.
If you want to use Promoted Posts, do so only with your current
fan base. When a non-fan sees "Promoted", they think it's a
"Sponsored Ad" and tend not to click on it. Your current fans
won't think that way as they already know who you are and what
you do, and obviously like it.
The image that you choose for your Facebook page can have a big
impact on your success. People will surely notice the picture
beside your name before they notice what you have to say. Use a
picture that really catches a reader's attention and conveys what
you are trying to market.
While there are many traditional marketing tips which do apply to
marketing online, including on Facebook, there are a variety of
new strategies which you must put to use to find the greatest
success. Nothing is guaranteed, though. One thing that can be
promised is that using the advice in this article will be a huge
help.
It is truly unlike any other form of campaign, especially
those we're used to. That means everything you've learned
about marketing may not apply to such a campaign, so read
on to see which traditional tips are no longer in play,
and which new tips you should keep in mind.
Do not repost any pictures on Facebook that sensationalize
tragedy. You may think there is nothing wrong with sharing
a photo that insists people need to like it to show respect
for a crime victim, but it is the total opposite. You will
be looked at as someone that is trying to profit from the
bad fortune of someone else.
If you're working on building your fan base, consider using
"Like Ads". These are ads that include a call to action to
Like your page right from the ad itself. These ads seem to
be just as effective in the News Feed as they are in the
right column, so play with the placement.
Learn how to target your ads. Do not waste time and money
marketing to people who are not interested in what you are
offering. Filter users by age, geography or gender along
with many other characteristics. Facebook makes it very
easy to target your audience, so take advantage of it.
Make regular posts on your Facebook page. Setting up a page,
putting in multiple posts on the first day, and then ignoring
the page for the next several months will do nothing to
improve your business. Set up a schedule for posting that
meets your business's purpose for the Facebook page, and stick
to it.
Remember that quality is more important than quantity when it
comes to Facebook marketing. Your audience will be more
satisfied with less posts if they are treated to useful
information. Posting all day every day is useless if the
information you are posting is not worth anything to your
readers.
Think of a good reason why people should become a fan of you or
your company. When you can answer this "why", you are prepared
to deliver something to them that'll get your fans to stick
around and become engaged with the brand. Make it the center of
your promotion.
If you want to use Promoted Posts, do so only with your current
fan base. When a non-fan sees "Promoted", they think it's a
"Sponsored Ad" and tend not to click on it. Your current fans
won't think that way as they already know who you are and what
you do, and obviously like it.
The image that you choose for your Facebook page can have a big
impact on your success. People will surely notice the picture
beside your name before they notice what you have to say. Use a
picture that really catches a reader's attention and conveys what
you are trying to market.
While there are many traditional marketing tips which do apply to
marketing online, including on Facebook, there are a variety of
new strategies which you must put to use to find the greatest
success. Nothing is guaranteed, though. One thing that can be
promised is that using the advice in this article will be a huge
help.
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